As an ex health professional, I have a soft spot for health-related illnesses. Not surprisingly, a lot of these illnesses can be controlled/improved via regular exercise or physical activities, therefore we wanted to increase awareness and promote a healthy and active lifestyle. In line with this vision, we will continuously come up with ideas to promote ongoing wellbeing and also provide ethical high quality activewear at affordable prices.
In addition, we also want to make a difference by giving back to the society we work with. For every purchase, $1 will be accrued towards fundings for health-related illnesses. Once a funding reaches a certain amount, we will donate the money to fund future research. As a new company, we have limited resources at our disposal, but we will include charities in the future once we are well established.